The way digital technology has reached into every part of our lives to provide new and exciting ways to learn, communicate,
share and carry out any number of traditional activities puts us, to my mind, firmly in a post-digital age. Now that digital is ubiquitous, the rise to prominence of its latest strand – mobile – simply offers a new lens through which to look at how we, as marketers, deliver experiences, content and services to customers, whether they are physicians, carers or patients.
People check news on their phones 40 time per day and 91 per cent of mobile phone users have their phones on 24/7. Indeed, there are now more mobile phone connections than humans alive. But this doesn’t mean that mobile phones will take on the role of doctors, though they will inevitably become more widely used in diagnosis and treatment.